Magazine · 6 October 2026
LVMH: the company behind half the red carpet
Louis Vuitton, Dior, Loro Piana, Tiffany. One group owns them all. Here is how it works.
Look closely at almost any red carpet and you will find LVMH. The French group owns many of the labels that dress celebrities for premieres, galas and festivals, from fashion houses to jewellers and watchmakers.
What is LVMH?
LVMH stands for Moët Hennessy Louis Vuitton. It was formed in 1987 when the champagne and cognac group Moët Hennessy merged with Louis Vuitton. Bernard Arnault took control soon after and built it into the largest luxury group in the world, with its headquarters in Paris.
Instead of one big brand, LVMH is a collection of houses. Each keeps its own name, designers and style, while the group handles money, stores and logistics behind the scenes.
The fashion houses
Louis Vuitton and Dior are the biggest names, followed by Fendi, Celine, Loewe, Givenchy, Berluti and Kenzo. These are the labels you see most often on the red carpet.
Patchwork harlequin coat
Scalloped black and white gown
Red and yellow strapless gown
Quiet luxury: Loro Piana
LVMH bought Italian cashmere maker Loro Piana in 2013. It has become the label for the quiet luxury look: no logos, soft colours and very expensive fabrics. Think Gstaad Guy, or Jude Law in a cream linen suit.
Brown jacket and white trousers
Cream suit and blue silk scarf
Brown suede jacket
Jewellery and watches
Bulgari joined the group in 2011 and Tiffany & Co. in 2021. Together with watchmakers such as TAG Heuer and Hublot, they cover the diamonds and gold you see at every major premiere.
White tuxedo and gold collar necklace
Lace headpiece and black velvet gown
Black plunging gown and diamonds
More than fashion
The group also owns champagne and spirits like Moët & Chandon, Dom Pérignon and Hennessy, beauty retailer Sephora and luggage brand Rimowa. Many of the parties after the red carpet are poured by LVMH too.
A note on the pieces
The looks above link to pieces from LVMH houses that match each outfit. They are similar items, not always the exact pieces the celebrity wore.