Magazine · 6 October 2026
Quiet luxury, the Gstaad Guy way
No logos, lots of cashmere, and loafers for every occasion.
Gstaad Guy turned a joke about Alpine old money into a full aesthetic. The outfits are easy to copy once you see the pattern: soft tailoring, muted colours and suede shoes.
Brown jacket and white trousers
Cashmere zip jacket and suede loafers
Navy overshirt and wide trousers
The formula
Navy, brown, cream and white. A knit or an overshirt in place of a blazer. Wide trousers that touch the shoe. Suede loafers, never sneakers. The quality of the fabric matters more than the cut.
Who else does it well
On the red carpet the same idea shows up in Daniel Craig's linen jacket at Toronto and Jude Law's cream suit with a silk scarf.
Double-breasted linen jacket and chains
